ZEBRA Effect Prioritization Framework Template
Criteria
Zero Evidence But Really Arrogant—a person considering them-self an expert really knowing the customer but doesn’t have any facts to back them up.
Results:
Ignored data and customer opinions.
Pseudo expert decisions about customer needs.
How to handle:
Support each decision with real data.
Involve everybody in the discussions and collect opinions.
Focus on customer opinions and core values.
