ZEBRA Effect

ZEBRA Effect

ZEBRA Effect

ZEBRA Effect

ZEBRA Effect

ZEBRA Effect

ZEBRA Effect Prioritization Framework Template

Criteria

Zero Evidence But Really Arrogantβ€”a person considering them-self an expert really knowing the customer but doesn’t have any facts to back them up.

Results:

  • Ignored data and customer opinions.

  • Pseudo expert decisions about customer needs.

How to handle:

  1. Support each decision with real data.

  2. Involve everybody in the discussions and collect opinions.

  3. Focus on customer opinions and core values.

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