Evaluate each task with 1—10 scale for prioritizing initiatives.

• Impact: Moves a user across the AARRR funnel.
  Scored: 1—minimal impact; 10—massive impact.

• Confidence: Conviction warranting the feature build out.
  Scored: 1—not sure it works; 10—must work out.

• Ease: Work required for the feature delivery.
  Scored: 1—26 weeks+; 10—< 1 week.

Total Score = (Impact + Confidence + Ease) / 3