It helps build a solid growth engine for B2B software companies faster, using fewer resources. The framework focuses on improving the self-service customer experience by helping newly signed-up users understand the value of your product and stick with it as paying customers.
Criteria
How we prioritize Ducalis features inside Ducalis.
Values (Impact drivers):
Activation: Improves conversion rate for new users to understand the product.
Delight: How will the product delight customers? How many users want it? Make it more convenient.
Retention: How significant are the reasons to return to the product?
Acquisition: Helps us get new visitors per month. Virality, SEO, Word of Mouth
Reach: How many users (not companies) will use that feature:
Upgrades: Will provide more new ARR (new trials, plan upgrades, or expansion sales).
Efforts (cost of development):
Front Time: Time for front-end development
Back Time: Time for back-end development
UX: Difficulty of describing and designing UX/UI